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Paso Robles Wineries How they landed here

Claiming your spot in Paso Robles Wine country is a unique and singular adventure. No two tales are alike, although each path has, more or less, led to the same vineyard view. No one knows quite sure why, but Wine Country attracts many folks in drastically different professions: corporate accountants, entrepreneurs, tech gurus—even dancers, artists, and musicians. Perhaps it is the struggle and adventure that lies dormant in each new grape or the chance to start afresh each vintage. Perhaps it’s the romance of the “wine country lifestyle” which—if you really do make wine—is full of both toil and joy. Whatever it is that attracts so many walks of life to the demanding and rewarding winemaking field, these five Paso Robles Wine Country icons have, indeed, heeded the call.

From Friends to Partners: Cass Winery

Anyone who’s tasted out at Cass Winery knows that the owners (Steve Cass and Ted Plemons) aren’t “stuffy.” In fact, you could say the pair often represent the life of the party. It’s not uncommon to see both guys hanging around the tasting room, chatting up guests, and throwing fun events under the stars. Still, the pair are also known as powerful businessmen with plenty of diverse experience. Steve Cass retired from Charles Schwab after a 20 year career in 1999, then planned to set sail around the globe with his wife, Alice. After splashing through the Mediterranean, Alice told Steve something important: she had enjoyed quite enough boating for one lifetime, thank you very much. Well there goes that big dream. What to do now? Cass thought of a chance trip he had taken to Paso Robles—a burgeoning area to make wine and plant vineyards. A year later in 2000 the 145-acre Cass Vineyard was established, and in 2002, the man that built the new Cass residence and barn, respected builder Ted Plemons, entered the scene. The guys became fast friends. One night, during a trip to South Africa celebrating the completion of the winery, the guys sat down for dinner (and several bottles of Syrah). By meal’s end, Cass and Plemons had sealed the deal on a business partnership that would go down in Paso’s bromance history.

Find out more about the story and Cass Winery’s world class Rhones, here.

Mapping and Directions to Cass Winery:

A Chance Visit Leads to Lifelong Passion: Écluse Wines

Ecluse Wines Steve and PamEnding up in Paso Robles was plum coincidence for Steve and Pam Lock. Before they started Écluse Wines, they took a trip to France, where “locks” on the canals gently carve their way through the countryside. Still—that was way before the couple had even heard of Paso Robles. As native Californians, wine had always been big in the couples’ lives, but they hardly thought it would ever become a profession. After spending the bulk of their days in in Southern California, life and other opportunities took the pair to Whidbey Island, Washington (this was back in 1980). Sixteen years later, the couple visited a close friend in Paso Robles who just so happened to be starting his own vineyard. So impressed were the Locks with the gorgeous setting and the winemaking lifestyle, that they set out to plant 30 acres in Paso Soil. Today, those planted vines remained nestled in an almost hidden little canyon just west of downtown Paso Robles, their forever home. The first vintage came in 2001—and since then—the couple has thanked their lucky stars for that one good ole friend in Paso Robles.

Explore the French connection at Écluse Wines here, where Rhones and blends are always ripe for the tasting.

Mapping and Directions to Écluse Wines: 

Somewhere Over the Olive Branch: Pasolivo

The folks at Pasolivo Olive Oil might not make wine, but they pretty much live the same lifestyle in Paso Robles Wine Country. Each vintage brings harvest, pressing, bottling, and plenty of tasting, both with bread and straight down the gullet. What attracted the owners? Well, the region would not be what it is without its gorgeous Mediterranean climate and expansive olive oil orchards brimming with the luscious fruit. The Dirk camily fell in love with this scenic charm back in 2012—but who owned the 140 acres of rolling hills before that? As it turns out, this slice of heaven was home to none other than legendary Hollywood director and producer King Vidor, who called the land Willow Creek Ranch. Vidor directed such classics as War & Peace, Stella Dallas, Northwest Passage, and The Champ, as well as the black and white portion of The Wizard of Oz. Vidor, himself a survivor of a legendary tornado in his native Galveston, Texas, created the classic film’s epic tornado sequence as well as directed the iconic scene in which Judy Garland sings “Somewhere Over the Rainbow”. Pasolivo still embraces the wild beauty that brought King Vidor here and the Dirk family loves showing off the property’s majestic, towering oaks, flocks of lively wild turkeys, and families of deer. The splendor and tranquility of the ranch are embraced by the staff, too—who provide visitors with a warm, educational experience and hospitality that is second to none. Tough day on the job, huh?

Olive oil gets the Hollywood treatment, here—with none of the Hollywood snobbery—at the laid back Pasolivo tasting rooms.

Mapping and Directions to Pasolivo Olive Oil Vineyard Drive Location:
Mapping and Directions to Pasolivo Olive Oil Downtown Paso Location:

From Chateauneuf du Pape to Paso

Ryan Render Rendarrio vineyardsRyan Render of Rendarrio Vineyards grew up surfing and swimming as a young guppy. Growing up in Orange County, there were no shortages of ocean adventures or ways to get in touch with nature. After Graduating from Cal Poly in 2003, he set out to make wine on the Central Coast, an incredible wine region as well as a wicked surf spot. No one knows if it was the waves or the wines that truly seduced Rendarrio, but he’s certainly given his heart and soul to the latter. Inspired by a trip to Chateauneuf du Pape in 1999, the young winemaker set out to make great Rhone style wines, and today—nearly two decades later, he’s doing just that.

Sip the surfer’s epic Rhones and watch a video on Rendarrio’s unique winemaking techniques here.

Mapping and Directions to Rendarrio Vineyards:


This blog was written by Hayley Thomas Cain, food and wine writer for SLO New Times and You can reach her at [email protected] or follow her on instagram @flavorslo.

If you’re looking for a place to spend the night in Paso Robles, checkout:

Adelaide Inn

The Adelaide Inn is an iconic, locally owned hotel known for its friendly staff and lush landscaping. With spacious rooms and a convenient location close to highway 101 and the event center – home of the California Mid-State Fair – this hotel is a great choice for most travelers.

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La Bellasera Hotel & Suites
La Bellasera Hotel & Suites is an elegant boutique hotel nestled in the heart of Central Coast Wine Country. Influenced by Mediterranean and Italian architecture, the luxurious accommodations reflect the aged sophistication of the Central Coast region and the relaxed nature of the California countryside.
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Hampton Inn & Suites - Paso Robles

Hampton Inn & Suites Paso Robles is nestled in the Central Coast wine region, home to over 200 wineries, beautiful beaches, mountains and diverse attractions. Relax and revive in a comfortable guest room with all you need for a successful stay. You can count on Hampton to deliver value, consistency and service with a smile. We love having you here®
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Lekai-Ranch_Featured-ImageExperience the pristine countryside of Paso Robles Wine Country at Lekai Ranch. Lounge on the porch of your private suite and lose yourself in the tranquility and stunning views of the vineyards and oak studded hills beyond. This vacation rental is located just minutes from some of the most distinguished wineries and a premier olive oil estate, and only 15 minutes from downtown Paso Robles’ restaurants, wineries and shopping.

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JUST Inn at Justin Vineyards

Enjoy the elegance, style and natural beauty of California’s Central Coast at the JUST Inn®. Surrounded by vineyards, our JUST Inn Suites offer luxurious appointments like fireplaces, Tempur-Pedic®mattresses, Frette linens, hydro-spa tubs, and range in size from 600–1,200 square feet. An overnight stay includes breakfast and a tour of the winery and caves.

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