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Save on tasting costs
while visiting the best wineries

Priority Wine Pass provides the best discounts in the most popular wine regions on the West Coast. Uncork the savings and savor the experience

Buy now and get $20 off!

What is Priority Wine Pass?

An annual membership program that will elevate your wine tasting experience

Priority Wine Pass provides the best discounts in the most popular wine regions on the West Coast. Your love for tasting exquisite wines is about to become even more rewarding. Uncork the savings and savor the experience.

Spend less wine tastings

Unlock 2 for 1 discounts, reserve tastings, case discounts, and much more! The membership pays for itself in savings.

Discover new wineries

With over 350 winery partners, spanning celebrated West Coast wine regions. Your passport to a world of fine wines awaits.

Make planning easier

Get access to the concierge service and personalized tasting itineraries that help you find wineries with the types of wine you love.

What Customers are Saying

Daniel D.
Verified Buyer
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Great value. Spent a week in Napa recently and the Priority Pass more than paid for itself!
Jeff W.
Verified Buyer
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Easy to use at many vineyards in Sonoma and Napa.
Kristin M.
Verified Buyer
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My husband and I booked a trip to Napa but waiting until the last minute to research what to do there and which wineries to go to and we were quickly overwhelmed. Thankfully we found the Priority Wine Pass and that took all of the stress away! We pretty much followed all of their suggestions and they were great!!
An Example Itinerary & Your Savings

Save $70 at these 3 top Paso Robles wineries

In this one-day itinerary, we’re focusing on wineries that not only offer exquisite wines but also enriching stories and breathtaking vistas. We’ll also share the wines you shouldn’t miss, and food availability.

As a Priority Wine Pass member you will also save up to $70 on tasting fees at these top Paso Robles wineries. 

One adventurous weekend and the membership pays for itself.


AronHill Vineyards

Discount Available

2 for 1 Tasting and 10% off select wine purchases

Tasting Fee:

$40 for a couple / $20 per person

Priority Wine Pass saved you $20.

Start the day with a great view and great wines. Situated in the captivating Willow Creek AVA on the westside of Paso Robles in Templeton California, this vineyard offers an extraordinary experience with its remarkable setting. Perched atop a steep limestone ridge, AronHill Vineyards treats its visitors to awe-inspiring vistas that stretch as far as the eye can see. They are also a family operation owned and operated by two generations of the Aron Family.
Wines to look out for
AronHill grows almost exclusively dry-farmed Primitivo & Cabernet Sauvignon, producing small-lot wines. These estate reds are definitely our first choice. However, don’t miss their Primitivo Rose. It’is a limited wine with 300 cases produced annually and it will knock your socks off.


Opolo Vineyards


2 for 1 Tasting

Tasting Fee:

$60 for a couple / $30 per person

Priority Wine Pass saved you $30.

That’s a total of $50 saved and your membership paid for already! Time for lunch and a stop at Opolo vineyards is an unforgettable experience. As you meander through vineyards and picturesque landscapes, get ready to be greeted by a tasting room buzzing with vibes – it’s a blend of old-school charm with a twist of modern flair. Opolo grows nearly 300 acres of grapes on both the east and west sides of Paso Robles. This provides a wide range in climate, soil, and growing potential, allowing an extensive range of varietals to flourish. Unique single varietals are an Opolo specialty.
Wines to look out for
Unique single varietals are an Opolo specialty and their price points are even better for the quality of wine that they produce. Their flagship Mountain Zinfandel, is a definite crowd pleaser.


Castoro Cellars

Castoro Cellars


1 Complimentary Tasting and 10% off wine purchases

Tasting Fee:

$40 for a couple / $20 per person

Priority Wine Pass saved you $20.

Situated in the middle of Cobble Creek Vineyard, just off Highway 46 west and, is the elegant Mediterranean style tasting complex of Castoro Cellars. The grounds are truly stunning and it’s the perfect place to end your day of wine tasting.

The winery grows and produces many wines encompassing the traditional grapes of Bordeaux, Burgundy, Rhone and Italy and are both certified organic and also SIP Certified (Sustainable In Practice).

Wines to look out for

Their flagship wines are their Zinfandel and Cabernet Sauvignon, but we really like their estate Merlot with medium-to-full body, dark fruits, and oak with soft tannins. They also make a white Zinfandel, Zinfandel Port and their steel fermented and aged Sauvignon Blanc is perfect for any summer day.

Make the most of your next trip

Priority Wine Pass saves you up to 50% on wine tasting fees

And gets you elevated experiences at the
best wineries on the west coast

Save $20 using the coupon code "PRW"


What is Priority Wine Pass?

Priority Wine Pass is an annual membership program that will help elevate your wine tasting experience. They provide the best discounts in the most popular wine regions across the US. Their discounts include hand-picked wineries, wine bars, hotels, restaurants and transportation companies. It can save you hundreds of dollars and often pays for itself after your first trip

Take the guesswork out of planning the perfect trip

Priority Wine Pass also provides concierge-type services to members for personalized wine tasting recommendations based on what they like and where they are visiting.

Save yourself countless hours of research and the feeling that you could be missing out. Wineries, events, and tasting experiences are always changing. Our recommendations are up-to-date with local happenings and customized to your preferences.

How Does it Work?

After Purchasing the annual membership, simply download their mobile phone app (available iOS and Android) and log in. The application shows you wineries that are close to your current location and offer deals. Then, go wine tasting!

How many passes do I need?

We suggest 1 pass per couple. 2 for 1 means you buy one tasting and get the second free or in other words 50% off a tasting for 2. So as we mentioned you can get away with 1 pass per couple to redeem the 2 for 1 deals.

We encourage you to check out the wineries that offer free wine tasting deals and see if these will make up the majority of your visits since that’s usually the deciding factor.