We are excited about a new addition that we believe is another game changer; an innovative events calendar tool. With one click you can share your winery’s events with the world and dramatically increase your exposure. (Also helps with SEO since your url will appear across Internet calendars). Over 350 wineries are benefiting from this calendar tool.
Following is a press release/ brief summary of our products.
Note that we are #1 on Google Maps.
Paso Robles Wineries are Stepping Up to the Latest Technology Offered by a Local Tourist Guide
Some Paso Robles wine tasting goers get by planning their winery visits using a collection of pamphlets with maps that can be difficult to decipher and piece together. Or they go online and search for wineries whose maps can be cumbersome to find (every site is organized differently) and once found do not synchronize to tourist’s mobile device (aka cell phone and tablet). Why risk the inconvenience of getting lost, wasting time pouring over maps or searching online when you can use a first rate concierge guide that uses the latest mapping technology to get you to all of the nearly 200 Paso Robles wineries, hotels, restaurants, etc. with ease using your cell phone or tablet? (Check it out, the desktop site is www.PasoRoblesWineries.net. The mobile site with mapping and directions is geo.to/Paso.)
This is exactly what Lauren Lekai, founder of this NEW mobile mapping website, envisioned. “Technology can make winery excursions a more enjoyable, easy and enriched experience. Our area has become a tourist magnet and a hub of innovation. It makes sense for Paso to step it up and embrace technology that caters to the majority of tourists who find their smart phone or tablet to be indispensable especially when on-the-go.”
Access to the website is FREE, it works on every mobile device and it is not an app so you don’t have to bother downloading it or keeping it updated! All you need is your smart phone or tablet to access the mapping and directions. If you lose Internet connection the directions remain on the mobile device. Some wineries include helpful last mile instructions with notable landmarks to make it even easier to find them. If wineries have mapping issues with say, Google, the mobile site’s mapping will reflect the correct information.
In addition to being a guide, tourists can swirl, sip, savor and then record their experience from the platform. It works like this; participating wineries’ wine lists are loaded onto the site. Folks can select the wines they enjoy, take notes and send them to friends or themselves via email or they can post them directly to Facebook, Twitter and Linkedin.
Wineries benefit because people have a record of their wines and links to the winery on hand for future purchases or visits. Tourists benefit because wineries are also fed the notes enabling the wineries to re-engage with those individuals at future dates when, for example, the wines may be close to being sold out or when they are about to release a new vintage.
Paso Robles Wineries is setting up a community calendar for tourists and a unique events calendar tool for wineries. The backend is the most innovative event amplifier and management tool for wineries. Wineries that participate have event calendars that synchronize and publish instantly to their website and mobile site, to Paso Robles Wineries’ and other local community calendars, local and national TV, Radio, and other special interest event calendars including most major social media. If updates are needed, the winery’s update is automatically made across all calendars. Wineries can include their mobile mapping site to their events, and wine enthusiasts can feed the events to their calendars and mapping to their mobile devices. It’s convenient, highly engaging and a real time saver!
Another convenient feature is found when you click on the “quick” text messaging icon. Every winery has a large selection of preloaded quick text messages with their winery name included. People can chose “Meet me at Halter Ranch Winery” or “Wish you were here with me at Lone Madrone Winery” then add more text and send it off to friends.
There are many other fun features such as buttons that take you to a wide variety of wine tasting tours selected by insiders. Every featured business i.e., wineries, hotels, restaurants, olive oil tasting, breweries, wedding businesses, etc. have their own mobile site within the site with mapping and directions that they can use to promote their businesses and events…QR codes included. With high traffic capabilities this is a must-have for large event holders.
So what’s next for this innovator? Lauren has plans to integrate reviews, coupons and other handy tools people like. She also has her sights on rolling out similar mobile websites with mapping and directions to other tourist destination areas and wine regions. “I’m all about making experiences fun and easy for people. Life’s short, happiness should be at the top of everyone’s list.”
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